Sustainability  | Technology  |  Green Tech

Going Electric

When Blink Charging entered a period of accelerated growth, the company faced a communications challenge common among emerging public companies: visibility was growing faster than the infrastructure needed to support it.

There was no dedicated communications function when I joined as Director of Communications. At the same time, the company was navigating significant expansion, increased investor attention, and a series of acquisitions that would ultimately double the size of the organization.

The challenge was multifaceted. Blink’s CEO was a dynamic and highly engaging spokesperson whose interview style often departed from traditional corporate communications practices. Rather than restricting that authenticity, the opportunity was to harness it as a differentiator.

Compounding the complexity, Blink acquired three companies during this period, including international organizations that introduced new audiences, stakeholders, and European media markets. The company needed a communications strategy capable of supporting growth while maintaining a consistent narrative across multiple geographies.

Strategic Communications  | Media Relations | Corporate Communications

The Challenge

I built the communications function from the ground up, establishing media relations processes, executive communications support, messaging frameworks, and proactive media engagement programs designed to increase visibility among investors, analysts, customers, and industry stakeholders.

The strategy focused on three priorities:

  • Elevating Blink’s presence within financial and business media.
  • Positioning executive leadership as credible voices in the rapidly evolving EV charging and clean transportation sectors.
  • Aligning corporate growth milestones, acquisitions, partnerships, and market expansion efforts with broader industry and investor narratives.

Rather than relying solely on product announcements, we connected company developments to larger conversations around electrification, sustainability, transportation infrastructure, and public market growth.

Execution

Over a three-year period, I led corporate media relations and executive visibility initiatives that expanded Blink’s presence across national and international media.

Key activities included:

  • Building and managing the company’s media relations program.
  • Developing messaging and communications strategies surrounding acquisitions and expansion initiatives.
  • Securing executive interviews and feature opportunities with top-tier financial and business media.
  • Managing media engagement around corporate milestones, partnerships, and growth initiatives.
  • Supporting communications efforts tied to international expansion and newly acquired companies.
  • Expanding relationships with reporters, producers, analysts, and podcast hosts covering clean technology, transportation, energy, and public markets.

Media placements were secured across leading outlets including Bloomberg, CNBC, Reuters, The Wall Street Journal, Forbes, TechCrunch, and Fox Business, as well as numerous industry and investor-focused podcasts.

Results

 

  • Increased financial and business media coverage by more than 50 percent.
  • Established Blink’s first dedicated communications function and media relations operation.
  • Secured consistent coverage across premier financial, business, technology, and energy media outlets.
  • Increased executive visibility among investors, analysts, and industry stakeholders.
  • Supported communications efforts during the acquisition of three companies and the successful integration of international operations.
  • Helped strengthen market awareness during a period in which the company doubled in size.
  • Contributed to increased visibility and credibility during a period of significant revenue growth and expansion.

Impact

Growth companies often reach a point where communications can no longer be reactive. Blink’s rapid expansion, acquisition activity, and growing investor interest required a strategic communications function capable of translating business momentum into market credibility.

By building the communications office from the ground up, expanding relationships with financial media, and positioning leadership as trusted industry voices, Blink was able to increase visibility among the audiences most critical to long-term growth: investors, analysts, customers, partners, and policymakers.