Old-School PR Meets Generative AI: Still About Relationships, Just With Better Homework
Before I get going on this topic, let me get one thing straight before the over-reaction crowd claims another victim. Generative AI is not coming for the seasoned PR pro’s job. It is coming for the part of the job that used to take entire afternoons and produced work that looked suspiciously like everyone else’s. […]
AI Won’t Save Your Reputation. Strategic Operators Might
AI can draft a LinkedIn post in twelve seconds. It can also produce something so polished, so empty, and so interchangeable that audiences (and LinkedIn’s own filters) immediately smell the bot. That’s the issue playing out right now in agencies and in-house. Teams celebrate the speed while the message gets thinner. The posts sound smart […]
From AI Tourist to AI Operator: Building Real Workflows That Actually Move the Needle
In recent conversations we’ve had with communicators, most are still in the “look what ChatGPT can do” phase. They generate a draft, smile at the speed, share the screenshot, and call it innovation. That’s fine. It’s also the productivity equivalent of buying a treadmill and using it as a clothes rack. The real shift happens […]
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster than a bad telehealth connection drops. As someone steering strategic comms for complex healthcare innovators, I’ve watched […]