The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors
In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful funding rounds. PRCrea has become an essential strategic tool, helping these companies build credibility, shape narratives, and stand […]
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster than a bad telehealth connection drops. As someone steering strategic comms for complex healthcare innovators, I’ve watched […]
Medical Legacy Integration
Healthcare | Academic Medicine The Texas Heart Institute Strategic Integration The integration of The Texas Heart Institute and Baylor College of Medicine represented one of the most significant cardiovascular collaborations in academic medicine, bringing together two institutions with decades of leadership in patient care, research, and education. While the strategic vision was clear, communicating the […]
Breakthrough Total Artificial Heart Launch
In July 2024, surgeons at Baylor St. Luke’s Medical Center successfully implanted the world’s first BiVACOR Total Artificial Heart as part of an FDA Early Feasibility Study.
The achievement represented a major milestone in cardiovascular medicine, but communicating its significance required careful coordination across multiple organizations, including The Texas Heart Institute, Baylor College of Medicine, Baylor St. Luke’s Medical Center, BiVACOR, physicians, researchers, and regulatory stakeholders.