Old-School PR Meets Generative AI: Still About Relationships, Just With Better Homework
Before I get going on this topic, let me get one thing straight before the over-reaction crowd claims another victim. Generative AI is not coming for the seasoned PR pro’s job. It is coming for the part of the job that used to take entire afternoons and produced work that looked suspiciously like everyone else’s. […]
AI Won’t Save Your Reputation. Strategic Operators Might
AI can draft a LinkedIn post in twelve seconds. It can also produce something so polished, so empty, and so interchangeable that audiences (and LinkedIn’s own filters) immediately smell the bot. That’s the issue playing out right now in agencies and in-house. Teams celebrate the speed while the message gets thinner. The posts sound smart […]
Why Most Medical Device Startups Wait Too Long to Invest in Communications
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can wait, they reason, until the data is locked and the FDA letter arrives. That logic is understandable. […]
The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors
In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful funding rounds. PRCrea has become an essential strategic tool, helping these companies build credibility, shape narratives, and stand […]