AI for Boutique PR Agencies: Finally Ditching the Soul-Crushing Manual Grind
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can wait, they reason, until the data is locked and the FDA letter arrives. That logic is understandable. […]
Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission” landed like a lead balloon—quickly read as tone-deaf on consent. Cue the backlash, the deletion, and the […]