INSIGHTS
Understanding what we’re working for.
AI for Boutique PR Agencies: Finally Ditching the Soul-Crushing Manual Grind
In the boutique PR world, where small teams juggle big-name clients and impossible deadlines, “efficiency” used to mean staying late and praying Excel doesn’t crash. Enter 2026: AI isn’t replacing strategists, it’s crushing the repetitive nonsense so we
Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission”
The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors
In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful
Crisis-Ready Communications: Building Resilience for C-Suites in a Volatile 2026
In healthcare’s high-stakes environment—marked by rapid innovation, regulatory pressures, and instant information flow—crises can emerge quickly. For C-suite leaders in digital health, telehealth, longevity, and integrated care, proactive communications is a strategic imperative that protects reputation and builds
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster