INSIGHTS
Understanding what we’re working for.
Old-School PR Meets Generative AI: Still About Relationships, Just With Better Homework
Before I get going on this topic, let me get one thing straight before the over-reaction crowd claims another victim. Generative AI is not coming for the seasoned PR pro’s job. It is coming for the part of
AI Won’t Save Your Reputation. Strategic Operators Might
AI can draft a LinkedIn post in twelve seconds. It can also produce something so polished, so empty, and so interchangeable that audiences (and LinkedIn’s own filters) immediately smell the bot. That’s the issue playing out right now
From AI Tourist to AI Operator: Building Real Workflows That Actually Move the Needle
In recent conversations we’ve had with communicators, most are still in the “look what ChatGPT can do” phase. They generate a draft, smile at the speed, share the screenshot, and call it innovation. That’s fine. It’s also the
Navigating Crisis Communications in the Clean Energy Sector
Clean energy companies excel at promising a brighter future. They are less practiced at explaining why the lights just went out or why the battery shipment is stuck behind a tariff wall. When a technical, regulatory, or environmental
Why Most Medical Device Startups Wait Too Long to Invest in Communications
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can
AI for Boutique PR Agencies: Finally Ditching the Soul-Crushing Manual Grind
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can
Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission”
The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors
In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful
Crisis-Ready Communications: Building Resilience for C-Suites in a Volatile 2026
In healthcare’s high-stakes environment—marked by rapid innovation, regulatory pressures, and instant information flow—crises can emerge quickly. For C-suite leaders in digital health, telehealth, longevity, and integrated care, proactive communications is a strategic imperative that protects reputation and builds
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster