AI for Boutique PR Agencies: Finally Ditching the Soul-Crushing Manual Grind
In the boutique PR world, where small teams juggle big-name clients and impossible deadlines, “efficiency” used to mean staying late and praying Excel doesn’t crash. Enter 2026: AI isn’t replacing strategists, it’s crushing the repetitive nonsense so we can actually do the high-value work that wins coverage and builds reputations. Boutique agencies are quietly winning […]
Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission” landed like a lead balloon—quickly read as tone-deaf on consent. Cue the backlash, the deletion, and the […]
Electrifying Results
Sustainability | Technology | Green Tech Going Electric When Blink Charging entered a period of accelerated growth, the company faced a communications challenge common among emerging public companies: visibility was growing faster than the infrastructure needed to support it. There was no dedicated communications function when I joined as Director of Communications. At the same […]
Big Cat Sanctuary
Mission-Driven | Non-Profit | Public Education Lions Tigers and Bears Oh My Lions Tigers & Bears Exotic Animal Sanctuary, Alpine, CA Project: Integrated social media and media relations strategy to boost local exposure, fundraising, and national thought leadership in wild animal advocacy Role: Strategic Communications Lead (Jon Myers / TerraPulse Communications) Public Awareness Campaigns | […]
3,000 Mile Myth
Government | Environmental Sustainability | Public Education The 3000-Mile Myth When research revealed that millions of drivers were changing their motor oil far more frequently than vehicle manufacturers recommended, the California Integrated Waste Management Board saw an opportunity to reduce environmental waste while saving consumers money. Jon Myers developed and led the communications strategy behind […]
eWast Recycling
Government | Environmental Sustainability | Public Education eRecycling Education When California enacted landmark legislation prohibiting the disposal of certain electronic devices in landfills, state leaders faced a significant challenge: educating millions of residents about a new environmental requirement while making compliance simple and convenient. Strategic Communications | Public Awareness Campaigns | Brand Development | Behavior […]
Medical Legacy Integration
Healthcare | Academic Medicine The Texas Heart Institute Strategic Integration The integration of The Texas Heart Institute and Baylor College of Medicine represented one of the most significant cardiovascular collaborations in academic medicine, bringing together two institutions with decades of leadership in patient care, research, and education. While the strategic vision was clear, communicating the […]
Breakthrough Total Artificial Heart Launch
In July 2024, surgeons at Baylor St. Luke’s Medical Center successfully implanted the world’s first BiVACOR Total Artificial Heart as part of an FDA Early Feasibility Study.
The achievement represented a major milestone in cardiovascular medicine, but communicating its significance required careful coordination across multiple organizations, including The Texas Heart Institute, Baylor College of Medicine, Baylor St. Luke’s Medical Center, BiVACOR, physicians, researchers, and regulatory stakeholders.