Old-School PR Meets Generative AI: Still About Relationships, Just With Better Homework
Before I get going on this topic, let me get one thing straight before the over-reaction crowd claims another victim. Generative AI is not coming for the seasoned PR pro’s job. It is coming for the part of the job that used to take entire afternoons and produced work that looked suspiciously like everyone else’s. […]
AI Won’t Save Your Reputation. Strategic Operators Might
AI can draft a LinkedIn post in twelve seconds. It can also produce something so polished, so empty, and so interchangeable that audiences (and LinkedIn’s own filters) immediately smell the bot. That’s the issue playing out right now in agencies and in-house. Teams celebrate the speed while the message gets thinner. The posts sound smart […]
From AI Tourist to AI Operator: Building Real Workflows That Actually Move the Needle
In recent conversations we’ve had with communicators, most are still in the “look what ChatGPT can do” phase. They generate a draft, smile at the speed, share the screenshot, and call it innovation. That’s fine. It’s also the productivity equivalent of buying a treadmill and using it as a clothes rack. The real shift happens […]
Navigating Crisis Communications in the Clean Energy Sector
Clean energy companies excel at promising a brighter future. They are less practiced at explaining why the lights just went out or why the battery shipment is stuck behind a tariff wall. When a technical, regulatory, or environmental incident hits, reputation is the first asset to take damage—and the hardest to restore. Recent events have […]
Why Most Medical Device Startups Wait Too Long to Invest in Communications
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can wait, they reason, until the data is locked and the FDA letter arrives. That logic is understandable. […]
The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors
In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful funding rounds. PRCrea has become an essential strategic tool, helping these companies build credibility, shape narratives, and stand […]
Crisis-Ready Communications: Building Resilience for C-Suites in a Volatile 2026
In healthcare’s high-stakes environment—marked by rapid innovation, regulatory pressures, and instant information flow—crises can emerge quickly. For C-suite leaders in digital health, telehealth, longevity, and integrated care, proactive communications is a strategic imperative that protects reputation and builds long-term trust. Why Preparedness Matters in 2026 AI-fueled misinformation, economic uncertainty, and public scrutiny demand faster, more […]
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster than a bad telehealth connection drops. As someone steering strategic comms for complex healthcare innovators, I’ve watched […]
Big Cat Sanctuary
CASE STUDY: Mission-Driven | Non-Profit | Public Education Lions Tigers and Bears Oh My Integrated social media and media relations strategy to boost local exposure, fundraising, and national thought leadership in wild animal advocacy. CLIENTLions Tigers & Bears Exotic Animal SanctuaryLOCATIONAlpine, CAROLEStrategic Communications Lead — Jon Myers / TerraPulse CommunicationsDISCIPLINESPublic Awareness CampaignsMedia RelationsSocial Media Challenge […]