Navigating Crisis Communications in the Clean Energy Sector
Clean energy companies excel at promising a brighter future. They are less practiced at explaining why the lights just went out or why the battery shipment is stuck behind a tariff wall. When a technical, regulatory, or environmental incident hits, reputation is the first asset to take damage—and the hardest to restore. Recent events have […]
Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission” landed like a lead balloon—quickly read as tone-deaf on consent. Cue the backlash, the deletion, and the […]
Crisis-Ready Communications: Building Resilience for C-Suites in a Volatile 2026
In healthcare’s high-stakes environment—marked by rapid innovation, regulatory pressures, and instant information flow—crises can emerge quickly. For C-suite leaders in digital health, telehealth, longevity, and integrated care, proactive communications is a strategic imperative that protects reputation and builds long-term trust. Why Preparedness Matters in 2026 AI-fueled misinformation, economic uncertainty, and public scrutiny demand faster, more […]