Pepsi’s “Permission” Slip-Up Reminds Us All, It Can Happen to You Too
Pepsi just learned the hard way that even the biggest brands can post something that sounds clever at 9 a.m. and watch it blow up by lunch. Their recent Wild Cherry Threads post joking about “asking for permission” landed like a lead balloon—quickly read as tone-deaf on consent. Cue the backlash, the deletion, and the […]
Crisis-Ready Communications: Building Resilience for C-Suites in a Volatile 2026
In healthcare’s high-stakes environment—marked by rapid innovation, regulatory pressures, and instant information flow—crises can emerge quickly. For C-suite leaders in digital health, telehealth, longevity, and integrated care, proactive communications is a strategic imperative that protects reputation and builds long-term trust. Why Preparedness Matters in 2026 AI-fueled misinformation, economic uncertainty, and public scrutiny demand faster, more […]
Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026
AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster than a bad telehealth connection drops. As someone steering strategic comms for complex healthcare innovators, I’ve watched […]