Old-School PR Meets Generative AI: Still About Relationships, Just With Better Homework
0Before I get going on this topic, let me get one thing straight before the over-reaction crowd claims another victim. Generative AI is not coming for the seasoned PR pro’s job. It is coming for the part of the job that used to take entire afternoons and produced work that looked suspiciously like everyone else’s. […]
AI Won’t Save Your Reputation. Strategic Operators Might
AI can draft a LinkedIn post in twelve seconds. It can also produce something so polished, so empty, and so interchangeable that audiences (and LinkedIn’s own filters) immediately smell the bot. That’s the issue playing out right now in agencies and in-house. Teams celebrate the speed while the message gets thinner. The posts sound smart […]
Why Most Medical Device Startups Wait Too Long to Invest in Communications
We have run across a number of medical device startups that seem to think of communications as a post-clearance function or even a luxury. They pour everything into engineering, clinical validation, and the regulatory gauntlet. The story can wait, they reason, until the data is locked and the FDA letter arrives. That logic is understandable. […]