The Critical Role of Public Relations for Healthcare Startups: Fueling Growth and Attracting Investors

In the fast-evolving healthcare industry, startups are at the forefront of innovation, tackling challenges from digital health platforms and AI-driven diagnostics to telehealth and personalized medicine. However, groundbreaking technology alone is rarely enough for sustainable growth or successful funding rounds. PRCrea has become an essential strategic tool, helping these companies build credibility, shape narratives, and stand […]

Don’t think of AI as Replacing Communicators but Rather Elevating C-Suite Strategy in Healthcare: Lessons from 2026

AI in Healthcare Comms: Not the Robot Takeover Your C-Suite Feared (But Way More Useful Than That Cringey Pilot Project) In the fast-paced world of digital health, AI has gone from “ooh, shiny toy” to “daily workhorse” faster than a bad telehealth connection drops. As someone steering strategic comms for complex healthcare innovators, I’ve watched […]

Electrifying Results

Sustainability  | Technology  |  Green Tech Going Electric When Blink Charging entered a period of accelerated growth, the company faced a communications challenge common among emerging public companies: visibility was growing faster than the infrastructure needed to support it. There was no dedicated communications function when I joined as Director of Communications. At the same […]

Big Cat Sanctuary

Mission-Driven  |  Non-Profit | Public Education Lions Tigers and Bears Oh My Lions Tigers & Bears Exotic Animal Sanctuary, Alpine, CA Project: Integrated social media and media relations strategy to boost local exposure, fundraising, and national thought leadership in wild animal advocacy Role: Strategic Communications Lead (Jon Myers / TerraPulse Communications) Public Awareness Campaigns | […]

3,000 Mile Myth

Government | Environmental Sustainability | Public Education The 3000-Mile Myth When research revealed that millions of drivers were changing their motor oil far more frequently than vehicle manufacturers recommended, the California Integrated Waste Management Board saw an opportunity to reduce environmental waste while saving consumers money. Jon Myers developed and led the communications strategy behind […]

eWast Recycling

Government | Environmental Sustainability | Public Education eRecycling Education When California enacted landmark legislation prohibiting the disposal of certain electronic devices in landfills, state leaders faced a significant challenge: educating millions of residents about a new environmental requirement while making compliance simple and convenient.  Strategic Communications | Public Awareness Campaigns | Brand Development | Behavior […]

Medical Legacy Integration

Healthcare  |  Academic Medicine The Texas Heart Institute Strategic Integration The integration of The Texas Heart Institute and Baylor College of Medicine represented one of the most significant cardiovascular collaborations in academic medicine, bringing together two institutions with decades of leadership in patient care, research, and education. While the strategic vision was clear, communicating the […]

Breakthrough Total Artificial Heart Launch

In July 2024, surgeons at Baylor St. Luke’s Medical Center successfully implanted the world’s first BiVACOR Total Artificial Heart as part of an FDA Early Feasibility Study.

The achievement represented a major milestone in cardiovascular medicine, but communicating its significance required careful coordination across multiple organizations, including The Texas Heart Institute, Baylor College of Medicine, Baylor St. Luke’s Medical Center, BiVACOR, physicians, researchers, and regulatory stakeholders.